When I was in NYC at the end of July, I schlepped over to the MUFE store from Penn Station in the brief time I had before I had to catch the A train to JFK just so I could try this foundation.  Of course, my color was sold out but they gave me a sample.  Can I just say love?  The first couple of times I tried it, I used a foundation brush and it didn't come out that great, plus it flaked on my chin.  Turns out the flaking was from a sunscreen I've been using.  With a good primer, this stuff stays on really well and with a Sonia Kashuk elliptical sponge it applies beautifully (I stipple).  One of the things I *love* about it is that when I apply it, I don't look like I'm wearing foundation -- it looks like my skin.  It also looks amazing in photographs.  MUFE has created a very wide range of shades in this foundation, too, which is great.  If I actually start getting wedding clients, I'm going to be buying this for foundation.